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AOL partners with Athlete Direct

Published on .

America Online formed an agreement with Athlete Direct to connect some of the world's greatest athletes with sports fans on its service. Athlete Direct, a new media developer of sports-oriented online content, has launched a permanent athlete-oriented area on AOL, giving online sports fans the opportunity to interact with athletes from sports, including pro football, baseball, boxing and Olympic sports. Through its arrangement with Athlete Direct, AOL will offer its members the opportunity to chat live and exchange messages with superstar athletes. Members of Athlete Direct include Troy Aikman, Steve Young and Kerri Strug.

Copyright November 1996, Crain Communications Inc.

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