America Online, Dulles, Va., is expected to announce on Sept. 16 major new features on its service which now has 6 million subscribers. Stock for the $1 billion online service company will be traded effective that day on the New York Stock Exchange rather than the NASDAQ. The new features will debut in a fall branding campaign from TBWA
/Chiat Day. AOL President Ted Leonsis said earlier this year that in 1996-97 the service's marketing messages will emphasize AOL as a lifestyle brand, as opposed to 1995's community-themed messages.
Robert Landes becomes president and principal of Bright Interactive, a new company formed as a venture between Mr. Landes and Bright Strategic Design to develop and market multimedia products including Web sites and CD-ROMs. Mr. Landes was formerly exec VP and chief marketing officer at L.A. Gear, Los Angeles, an athletic shoe company.