Friskies will be featured in the House and Home channels of the AOL and CompuServe services and will promoted on Digital City. Information will be available on Fancy Feast and Friskies cat fods and ALPO and Mighty Dog dog foods.
The ads will link to the Friskies.com site, which provides information on general pet care, feeding, health tips and other services. Nearly 70% of AOL's members own pets, according to the company. -- Adrienne Mand
Copyright July 2001, Crain Communications Inc.