AOL readies tech for ad-supported chat

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America Online is finalizing technology to make available ad-supported chat in all areas of its "People Connection" chat services this week. Advertisers will pay a cost per thousand of $5 to $15; at least four advertisers will go live March 10, according to Myer Berlow, senior VP-interactive marketing. More than 70% of AOL's 8 million subscribers use chat.

Copyright February 1997, Crain Communications Inc.

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