Jim Moloshok, senior VP of Warner Bros. Online, an AOL content provider, said the statistics AOL has begun sharing indicate that AOL users are responsible for an additional 30% of traffic to Warner Bros.' site. Mr. Moloshok said in the future Warner Bros. will seek to raise its Web advertising rates to reflect the higher traffic volumes.
AOL is currently releasing the statistics only to sites that also provide content within AOL's proprietary online system, on a weekly basis. A spokeswoman said the company is planning to release similar data to non-partner Web sites in the future.
Copyright June 1997, Crain Communications Inc.