AOL switching to CPM-based rates

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America Online, lashed by the ad community last year for an expensive and inflexible ad plan, is about to pitch marketers on a new cost per thousand-based sponsorship model.

The online service will begin a road show next month to tout a plan AOL executives said responds to demands for more traditional measurements and a wider choice of options for sponsors interested in reaching some or all of its 5 million subscribers.

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