AOL takes ride with Six Flags

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America Online and theme park company Six Flags struck a marketing deal under which AOL will be promoted through Six Flags theme parks, advertising and other offline channels. Under the deal, the companies will offer new benefits to AOL members, including ticket giveaways and discounts. Six Flags' Web site will be promoted across AOL brands including CompuServe and Digital City. In addition, Six Flags will be integrated into AOL Moviefone's Summer Movie Fun Park as its official theme park sponsor. Six Flags will promote AOL, meanwhile, across its offline marketing channels, including park guidebooks. AOL will sponsor certain rides and attractions, and Six Flags will promote its AOL keyword "Six Flags" in Six Flags' TV advertising.

Copyright June 2000, Crain Communications Inc.

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