America Online and discount retailer Target Stores announced a strategic alliance under which Target will become one of AOL's premier retail partners, with Target's merchandise available in the Shop@AOL online shopping area and across AOL brands including AOL.com, CompuServe, Netscape Netcenter and AOL Digital City. The placements will introduce users to target.com. In addition, the companies will develop a special, co-branded edition of the AOL service that will include new offers and prominent links to target.com. Exclusive benefits will be available to Target/AOL members who subscribe to the service through Target; members will be able to use their Target Guest Card as a payment option. The Target/AOL alliance will be promoted through marketing channels including Target stores, Target's Sunday circular, broadcast and print ads, and promotion of Target across AOL brands.
Copyright June 2000, Crain Communications Inc.