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AOL targets moms with Greenhouse offering

Published on .

America Online's latest Greenhouse offering has mothers in its sights. Moms Online, creation of brother-and-sister team Katherine and Rob de Baun, features a weekly online magazine written by other moms, daily trivia contest offering free AOL time as prizes, and a running chronicle of raising a child. The area in some respects resembles Parent Soup, another AOL-backed service from iVillage, New York.

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