The agreement with Cisco includes both technology and marketing arrangements, and covers a number of the media giant's properties, including America Online and Time Warner Cable. Cisco will provide technology to the AOL Transit Data Network that will allow it to increase capacity and coverage. Cisco advertising will appear in a number of properties, including Fortune.com, Time Inc. print properties and on Turner Broadcasting.
The deal with CVS Pharmacy is strictly with America Online and calls for the drug store chain to become a premiere retail partner of the "You've Got Pictures" service, itself a joint venture between AOL and Eastman Kodak. The service will allow people to process their film at CVS stores and simultaneously have their pictures delivered to their AOL account. In exchange, CVS will have prominent promotional placement in the launch of the new version of the picture service.
Financial terms of the deals were not disclosed. -- Catharine P. Taylor
Copyright May 2001, Crain Communications Inc.