AOL TIME WARNER DETAILS CROSS-PLATFORM MARKETING DEALS

Published on .

Most Popular
AOL Time Warner on March 8 announced marketing deals with Continental Airlines, Kinko's and P&O Princess Cruises that will promote the brands across its online, television and print properties. Kinko's, which is already promoted on America Online Internet services, will create marketing for AOL Time Warner's TV and print media. Continental, which is featured in the AOL Travel Channel, will extend its relationship with AOL to include offline and wireless marketing efforts. This will include possible promotions in Time Inc.'s ON magazine. P&O Princess Cruises will also expand its AOL placement to include a marketing campaign on CNN TV properties.

Separately, America Online announced its membership has exceeded 28 million people.

Copyright March 2001, Crain Communications Inc.

In this article: