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AOL tips the 15 mil mark

Published on .

America Online's membership exceeded 15 million members thanks to a rush of new subscribers on Christmas day, a one-day record for sign-ups. It said the growth from 14 million to 15 million members was the fastest addition in its history.

AOL also announced its members spent more than $1 billion in 1998 holiday shopping sales. AOL members spent $1.2 billion shopping online via AOL in the period between Nov. 26 and Dec. 27, according to a study produced for America Online by the Internet Research Group, Radnor, Pa. The study found that Dec. 17 was the heaviest shopping day of the season, generating more than $36 million in sales of consumer goods and travel-related services.

In 1997 purchases by AOL members resulted in the first-ever $1 million shopping day.

Copyright January 1999, Crain Communications Inc.

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