AOL UK pushes hard

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AOL UK, the online service launched in the U.K. in January by America Online and Bertelsmann, is mounting its biggest marketing push to date. A new multimillion-dollar campaign will target business people and families; the push includes national press advertising, press inserts, direct mail and a TV campaign by the 24-hour news channel European Business News (EBN) to promote a new channel on AOL UK called EBN Talking Business, an interactive online channel that will carry news and programming from an entirely European perspective.

Copyright November 1996, Crain Communications Inc.

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