In interactive marketing, MarCole Enterprises took home the best multimedia application award for its Interactive Shopping and Gift Registry System. Best online application went to PC Flowers & Gifts for its Internet Consumer Incentive Traffic Program.
Other award winners included Ikonic Inc.'s TNX News Exchange (best interactive TV application); Surfwatch Software and Sportsline USA's Baseball Live (tie for best innovation in online and Internet); and Agents Inc.'s Firefly (best application for online and Internet).
More than 20% of adult Australians, about 3.5 million people, now use the Internet, according to an AGB-McNair survey. Among 18-to-24 year olds, the number claiming to have access rises to 40%.
Most popular applications are surfing, followed by e-mail, educational services and home shopping, with female users twice as likely to spend 11 hours a week or more online.
Copyright July 1996 Crain Communications Inc.