AOL, YAHOO! TO BREAK NEW ADS DURING OSCARS

Sharon Stone Shills for Broadband; First Dates for Yahoo! Personals

By Published on .

NEW YORK (AdAge.com) -- Two online giants are breaking new ads during the March 23 Academy Awards telecast on ABC.

America Online will promote its AOL Broadband Service with a commercial featuring actress Sharon Stone, said people familiar with the matter. The AOL Time Warner unit declined to comment but Ms. Stone's publicist said the ad was shot March 13.

A coy Sharon Stone
Suggesting consumers will have a fun and satisfying experience with AOL Broadband and its content, the spot is said to depict Ms. Stone waking up with hair tousled and coyly saying what a great time she'd had. The spot cuts to AOL's running man icon emerging from the bedroom and sailing across the screen.

Omnicom Group's BBDO Worldwide, New York, handles broadband advertising for America Online

Meanwhile, Yahoo! kicks off a campaign for Yahoo! Personals from its agency, Havas' Black Rocket, San Francisco.

Whimsical vignettes
The ad, part of a larger "Believe" campaign, features whimsical vignettes of singles preparing for first dates. The campaign will later include cable and selected broadcast network TV buys, outdoor in selected markets, radio and Internet advertising and run through mid-May. Spending was not disclosed.

In this article:
Most Popular