Ex APL exec joins big Australian holding company

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SYDNEY--Leigh Clapham, former chairman of Ammirati Puris Lintas in Australia before the Lowe Lintas merger, has joined Australia's largest advertising company, The Communications Group, to steer a $15 million shopping spree into the booming diversified marketing arena.

Mr. Clapham has been named managing director of Communications Group subsidiary Expanded Media Holdings, one of four entities wholly owned by Communications Group, including media buyer Zenith Media and ad agencies George Patterson Bates and The Campaign Palace.

Expanded Media controls Communications Group's family of diversified marketing companies, including Underline Design Group, Healthcom Gracie, Consensus Research, Navigator Tourism Communications, The Direct Bond, Pathfinder Strategies, Blood Sweat & Tears Advertising and HMA George Patterson. These companies have a combined staff of 125.

Expanded Media was established three years ago to manage Communications Group companies that did not fall into the traditional ad agency model.

"No one in our companies goes into a client brief with a preconceived notion that the communications solution will be a 30-second television commercial," says TCG CEO Ian Elliot.

"Advertising may or may not be on the communication solution horizon. For instance, if you can get better results for a client by spreading a rumor then I'll do it, so long as we get paid."

Copyright May 2000, Crain Communications Inc.

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