APOLLO'S CREED; THE ANALOG APOLLONIAN MEETS THE DIGITAL DIONYSIAN IN A NEW CD-ROM FROM ELLIOTT EARLS

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IT ISN'T EASY TO CLASSIFY Elliott Peter Earls' new CD-ROM, Throwing Apples at the Sun. It's a multimedia experience, overflowing with illustrations, photography and poetry as well as new type fonts with names like Calvino Hand, Dysphasia and Subluxation. There are also techno tracks that can be played as an audio-only CD.

"I'm interested in exploring a more poetic handling of multimedia than I'm used to seeing," says Earls, a 29-year-old Cranbrook graduate, who notes the glut of uninspired data-heavy CD-ROMS that crowd the software shelves. "I'm trying to stir together a hundred different cultural associations and make sort of a pop culture soup."

The culmination of several years of composing and programming, the CD-ROM is the first to come out of Earl's Greenwich, Conn., experimental media studio and type foundry called the Apollo Program, which he says borrows its name from the Greek god of poetry and music who "embodies the spirit of what I am about." The Apollo Program "is a continuation of the work that I began as a graduate student at Cranbrook and an attempt to find a commercial market for it," he adds.

Earls' deconstructivist-styled posters, which he's created over the past few years to showcase his new font releases, many of which appear on the alternative CD album covers he designs for labels like Elektra, are illuminated here in

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