Winners of the Ad Age Best Awards

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Title: Freestyle
Client: Nike
Brand: Nike Apparel
Agency: Wieden & Kennedy, Portland, Ore.
Creative Directors: Hal Curtis, Jim Riswold
Art Director: Hal Curtis
Copywriter: Jimmy Smith
Producer: Vic Palumbo
Production Co.: HIS, Culver City, Calif.
Director: Paul Hunter
Editorial Co.: Rock Paper Scissors, West Hollywood, Calif.
Editor: Adam Pertofsky
"Freestyle," a precisely edited montage of NBA players and so-called street-ballers doing dribbling tricks with a basketball, is just so damn cool. It's something like Twyla Tharp meets the Harlem Globetrotters. What you don't know from viewing the ad (to try to view this spot once is like trying to eat one pistachio nut) is how complicated it was to edit. The players were given a standard hip-hop rhythm to dribble to, but they weren't very good at keeping the beat. This required many cuts, many angles and a soundtrack of backbeat sneaker-squeaks that didn't necessarily conform to frictional reality. The result, however, is magnificent.


Title: "Tag"
Marketer: Nike
Brand: Nike
Agency: Wieden & Kennedy, Portland, Ore.
Creative Directors: Hal Curtis, Dan Wieden, Jim Riswold
Art Directors: Andy Fackrell, Monica Taylor
Copywriters: Mike Byrne, Kash Sree
Producer: Andrew Loevenguth
Production Co.: Gorgeous, London; Anonymous, New York and Los Angeles
Directors: Frank Budgen, Tom Carty
Editorial Co.: Mad River Post, Santa Monica, Calif.; Whitehouse, Los Angeles
Editors: Emily Dennis, Lucas Eskin, Russel Icke

An entire city plays a game of "Tag" through streets and subways; a woman perfects "Shade Running" by jogging only through patches of shade; and in "Tailgating," an urban youth shadows a businessman.
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