Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Apparel, entertainment software top Gen Y online shopping lists

Published on .

One in five young people purchased something online last year, according to the Zandl Group, a New York-based trends research company that maintains a nationwide consumer panel of 3,000 young people between the ages of eight and 24. Apparel and entertainment software headed their online shopping lists. Online shopping increased with age and access to credit cards, the company found, but most Gen Y shoppers stick to product categories like entertainment software, books and tickets that do not require trial or personal examination. Web sites are a key factor in reaching the Gen Y audience: Although four out of five Gen Y shoppers do not make a purchase, they are using the sites to research and examine merchandise before going to a store to buy it.

Copyright January 2001, Crain Communications Inc.

Most Popular
In this article: