×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Apple, BBDO plan consumer-written spots

Published on .

Apple Computer and BBDO Worldwide, Los Angeles, have begun discussions about the ultimate use of customer testimonials -- customer-created ads. According to one Apple executive, winning spots in an as-yet unlaunched contest would run on net TV during 1997..

In this article:
Most Popular