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Apple breaks 'Bunnies' spot

Published on .

Apple Computer, Cupertino, Calif., tonight debuts a spot dubbed "Bunnies" on ABC's prime-time lineup, continuing the harder edge ad strategy the troubled PC marketer adopted in a recent spot claiming its IBM-made chips are faster than those of Intel Corp. Apple Acting CEO Steve Jobs has said the "Think different" campaign is helping sales. TBWA Chiat/Day, Venice, Calif.

Copyright March 1998, Crain Communications Inc.

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