×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Apple cuts prices, adds rebates

Published on .

Apple Computer, Cupertino, Calif., announced price cuts and rebates on select computers and printers to push flagging sales. Macintosh prices fell as much as $1,000, or 18%. Apple is offering rebates up to $300 on desktop Macs, with additional rebates if buyers also purchase a printer or other peripherals.

Copyright October 1997, Crain Communications Inc.

In this article:
Most Popular