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Apple decision Friday

Published on .

Apple Computer said it will announce the ad agency for its $80 million-to-$90 million account on Aug. 8. TBWA Chiat/Day, Venice, Calif., continues to be the probable winner; Arnold Communications, Boston, is the other finalist. At the Macworld Expo in Boston, meanwhile, Apple co-founder Steve Jobs announced Microsoft Corp., long-time rival but also the No. 1 Macintosh software marketer, will make a $150 million investment in Apple. Apple will bundle Microsoft's Internet Explorer browser with Macs in a blow to Netscape Communications Corp. Apple also announced a revamping of its board. Joining the six-member board: Mr. Jobs, Oracle Corp. Chairman Larry Ellison, Intuit President Bill Campbell and Tracinda Corp. Vice Chairman Jerry York. Three members quit, including Mike Markkula, long the most powerful and influential member.

Copyright August 1997, Crain Communications Inc.

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