Apple Europe promotes marketer

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LONDON -- Alan Hely, marketing director for Apple U.K., has been promoted to the new position of marketing, communications and consumer manager for Apple Europe. He reports to European Marketing Director Nigel Turner.

Mr. Hely will head up the marketing commun- ications department for Europe, responsible for the marketing of the Apple brand via advertising, direct marketing, merchandising, events and the Internet. He will also head up the consumer segment as Apple continues its drive into the European home market following the successful launch of iMac.

Mr. Hely will be succeeded by Martin Capel- Smith as U.K. regional marketing manager.

Copyright October 1998, Crain Communications Inc.

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