Apple Recalls Laptop Batteries

Sony Likely to Feel Heat on Heels of Dell Problems

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YORK, Pa. (AdAge.com) -- Apple is following in Dell's footsteps, today recalling 1.8 million laptop-computer batteries with potential overheating problems, in the second-biggest computer-related recall in U.S. Consumer Product Safety Commission history.
Apple's G4 laptop batteries are affected by the recall.
Apple's G4 laptop batteries are affected by the recall.

Both companies' batteries were manufactured by Sony, which issued its own statement saying it "anticipates no further recalls of battery packs using these particular batteries." Sony also said it will cost between $172 million to $258 million to replace both the Apple and Dell batteries.

No surprise
Apple's recall decision did not come as a surprise, as reports of several Apple notebook fires were already known. With Dell's recall linked to the same Sony batteries, industry pundits had expected that Apple would do the same.

It is likely both computer makers will escape with their reputations intact, and in fact, may be looked at more favorably for doing the right thing quickly. However, Sony's brand and reputation is likely to take a hit.

'This time it's true'
"Sony said it was only Dell the first time, and that there were no other makers who used those batteries. Now with Apple, they're saying, 'Trust us, this time it's true,'" said analyst Rob Enderle.

The Product Safety Commission is expected to continue investigating lithium-ion battery problems, and either prompt or force further recalls if necessary.
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