Apple restructures marketing from global to regional

Published on .

Five months after Apple Computer consolidated all marketing into a Worldwide Marketing and Customer Solutions unit, the PC maker is restructuring its marketing along geographical lines.

Daniel Eilers, who left as president of Apple's software arm Claris Corp. to become Apple's global head of marketing, will soon be leaving the company.

It was Mr. Eilers who came up with the plan to organize Apple's marketing around customers' solutions for areas such as mobile computing. Apple will continue to focus on key sectors along the lines Mr. Eilers laid down. But starting in December, reponsibility for marketing, sales and customer solutions will be grouped together and organized into three geographic sectors: the Americas, Europe and Japan/Asia.

Each region will continue to be headed by the people in charge of those geographic areas. Paris-based Apple Europe President Marco Landi handles that region; Jim Buckley heads up the Americas and John Floisand leads Europe.

An Apple Europe spokesman says he is unaware of any plans to review the company's relationship with BBDO Worldwide, Los Angeles, which handles an estimated $150 million-plus global account.

The spokesman also said he is not aware of any changes affecting Allen Olivo, who earlier this year became Apple's worldwide corporate advertising director.

In this article:
Most Popular