Apple's 'Think different' captures the Grand Effie

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Apple Computer's "Think different" campaign by TBWA/Chiat/Day, Playa del Rey, Calif., won the Grand Effie at the June 7 show for the awards presented by the New York chapter of the American Marketing Association. Sibling Omnicom shops BBDO Worldwide, New York, and DDB Worldwide, Chicago, tied for the most Gold Effies with three each.

Copyright June 2000, Crain Communications Inc.

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