Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Apple sets CompUSA as only national chain

Published on .

Apple Computer named CompUSA as its only national retail chain, betting a focused effort at CompUSA will produce better sales than the secondary support other chains have been giving the ailing brand. Apple and CompUSA in November announced plans to set up Apple boutiques inside CompUSA's 148 superstores. Apple said stores with the special display have seen Apple Macintosh's share of overall PC sales jump to 14% from 3%. Apple sales will be phased out at Best Buy, Circuit City, Computer City, Office Max and Sears, Roebuck & Co. In addition to CompUSA, Macs will continue to be sold through regional chains, specialized Apple dealers, computer resellers and catalogs, as well as through Apple's Web site.

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: