Apple Computer named CompUSA as its only national retail chain, betting a focused effort at CompUSA will produce better sales than the secondary support other chains have been giving the ailing brand. Apple and CompUSA in November announced plans to set up Apple boutiques inside CompUSA's 148 superstores. Apple said stores with the special display have seen Apple Macintosh's share of overall PC sales jump to 14% from 3%. Apple sales will be phased out at Best Buy, Circuit City, Computer City, Office Max and Sears, Roebuck & Co. In addition to CompUSA, Macs will continue to be sold through regional chains, specialized Apple dealers, computer resellers and catalogs, as well as through Apple's Web site.
Copyright February 1998, Crain Communications Inc.