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Apple takes on Windows 95

Published on .

Apple Computer today begins a defensive print campaign aimed at showing Macintosh is still better than Microsoft Corp.'s Mac-like Windows 95 software. "It looks like a duck. It walks like a duck. It quacks like a duck. Too bad it's a decoy," warns one ad expected to run in business publications Aug. 24, launch day for Windows 95. The multimillion dollar "Windows truth campaign," from BBDO Worldwide, Los Angeles, also will run in computer publications.

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