The company late Aug. 4 was working on an announcement, which will reunite Apple with the red-hot agency.
Apple terminated what was then Chiat/Day in 1986 when it moved its ad account to BBDO Worldwide. The computer marketer this June began an agency review, prompting the resignation of BBDO.
TBWA Chiat/Day this summer initially declined to pitch Apple. But the agency entered the review after Apple co-founder Steve Jobs took back his unofficial leadership position and solicited help from Lee Clow, chairman-chief creative officer of TBWA Chiat/Day North America.
Copyright August 1997, Crain Communications Inc.