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Apple turns to Fallon

Published on .

Apple Computer hired Fallon McElligott, Minneapolis, to develop a 30-second spot that will air on Monday's Academy Awards broadcast and on other shows to be determined. The spot, developed over the past week, shows how BMW used Apple technology to build an inventive home page that allows visitors to see and hear the BMW roadster featured in the recent James Bond film, "GoldenEye." Apple approached BMW and then Fallon, BMW's ad agency and site developer; Fallon created the spot in partnership with Apple agency BBDO West, Los Angeles.

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