Apple Computer, Cupertino, Calif., is adding new colors to its popular iMac computer. Lime, tangerine, grape and strawberry join the original blueberry color for the PC. Commercials backing the new colors break next week, via TBWA/Chiat/Day
, Playa del Rey. Steve Jobs, Apple's interim CEO, in his keynote address today at the MacWorld convention in San Francisco, said the color of the computer is more important to many consumers than what's inside the machine.
Copyright January 1999, Crain Communications Inc.