Applebee's set to announce new agency

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Applebee's International Inc. is set to announce Friday its choice for a new advertising agency to handle the creative portion of its $35.5 million account. The remaining two contenders are Foote, Cone & Belding, Chicago, and Richards Group, Dallas. The third finalist was Campbell Mithun Esty, Minneapolis. Incumbent Wyse Advertising, Cleveland, was in the initial group of agencies in the restaurant company's six-week review. Effective Marketing Strategies, Marina del Rey, Calif., consulted.

Copyright July 1999, Crain Communications Inc.

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