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Arbitron acquires stake in Northstar Interactive

Published on .

Arbitron NewMedia said it would acquire a majority stake in Northstar Interactive, an Internet research company that conducts quantitative and qualitative research for new media companies. The acquisition is designed to help to grow Arbitron NewMedia's presence in the Internet research market, said Greg Verdino, VP-general manager, Arbitron NewMedia.

Copyright September 1998, Crain Communications Inc.

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