Arbitron Co., New York, is reorganizing in an effort to help advertisers and agencies deal with the converging media marketplace. The radio measurement company will focus on three primary business areas that will operate as distinct units, each headed by a president. The U.S. media services division, to be led as of January by Owen Charlebois, currently president of Canada's Bureau of Broadcast Measurement, will consolidate all Arbitron domestic media information offerings. Arbitron's Internet information services unit, including Webcast Ratings and ongoing Internet studies, will be under the direction of Pierre Bouvard, now exec VP-general manager, Arbitron Radio & Internet. The third group, focusing on developing the company's portable people meter in the U.S. and abroad, will be headed by Marshall Snyder, currently exec VP-general manager, Arbitron Portable People Meter Development & Cable.
Copyright October 2000, Crain Communications Inc.