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Published on .

(April 24, 2001) -- Arbitron reported its first-quarter results as a public company today, showing a 10.8% increase in net income to $16.3 million on $60.2 million in revenue for the quarter, up from $14.7 million in net income on $55.5 million in revenue for the same period last year.

Arbitron, a market research company for the radio, cable and advertising industries, spun off from parent Ceridian Corp. in March and began trading independently on the New York Stock Exchange on April 2.

Shares of Arbitron this morning were trading at $22.05, up $1.57, or 7.67%, from Monday's close.

In addition to focusing on its core radio audience measurement business, Arbitron plans to grow through two new initiatives -- the Portable People Meter, a new technology for radio, TV and cable ratings, and Webcast Ratings, which measures streaming audio and video content. -- Cara Beardi

Copyright April 2001, Crain Communications Inc.

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