Arbitron, a market research company for the radio, cable and advertising industries, spun off from parent Ceridian Corp. in March and began trading independently on the New York Stock Exchange on April 2.
Shares of Arbitron this morning were trading at $22.05, up $1.57, or 7.67%, from Monday's close.
In addition to focusing on its core radio audience measurement business, Arbitron plans to grow through two new initiatives -- the Portable People Meter, a new technology for radio, TV and cable ratings, and Webcast Ratings, which measures streaming audio and video content. -- Cara Beardi
Copyright April 2001, Crain Communications Inc.