Triarc Restaurant Group will launch a new ad theme for Arby's with a campaign breaking March 6 from Doner
, Southfield, Mich. The effort, which an executive close to the company said will include 30 new product-specific and general brand spots, aims to extend Arby's reputation as adult fast-food. The new theme will replace Arby's previous tagline, "Love food? Think Arby's." Triarc spent $60 million on Arby's in the first 10 months of 1999, according to Competitive Media Reporting.
Copyright February 2000, Crain Communications Inc.