ARCO touts emission test service

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Atlantic Richfield Co.'s Arco Products Co., La Palma, Calif., is running a seven-week California campaign promoting its SmogPros emissions-testing facilities. Direct Partners, Santa Monica, Calif., handles print, outdoor, radio and direct advertising, which carries the theme "Need a smog check? Go with the pros."

Copyright August 1998, Crain Communications Inc.

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