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Arden relies on print to push Liz's CBS event

Published on .

Elizabeth Arden Co. will use newspaper ads, not TV spots, to advertise around Liz Taylor's appearance on four CBS sitcoms Monday night. The actress will promote her Black Pearls fragrance launch in story lines revolving around a search for a missing black pearl necklace. Arden will run ads, created in-house, in newspapers in 30 cities, making note of the appearances and the coming launch.

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