Arden's new lipstick promises fresher breath

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Unilever's Elizabeth Arden Co. will launch a new breath-freshening lipstick line this summer and an herbal skin treatment in late 1999. The lipstick line, called Lip Lip Hooray, carries a breath-freshening ingredient and is lightly flavored. Arden also will launch a yet-unnamed herbal anti-aging product in its Ceramide skincare line, shipping to stores by yearend. Arden handles advertising in-house.

Copyright April 1999, Crain Communications Inc.

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