Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Arden's new lipstick promises fresher breath

Published on .

Unilever's Elizabeth Arden Co. will launch a new breath-freshening lipstick line this summer and an herbal skin treatment in late 1999. The lipstick line, called Lip Lip Hooray, carries a breath-freshening ingredient and is lightly flavored. Arden also will launch a yet-unnamed herbal anti-aging product in its Ceramide skincare line, shipping to stores by yearend. Arden handles advertising in-house.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: