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Argentina's biggest locally-owned agency links with Spanish Tapsa

Published on .

BUENOS AIRES -- Capurro & Asociados SA de Publicidad Buenos Aires, Argentina's biggest locally- owned ad agency, has established a working partnership with Spanish ad agency Tapsa.

Since early this year, Capurro has had a similar working partnership with Sao Paulo, Brazil-based agency DPZ, in which the two shops co-ordinate cross-border work for common clients.

Capurro, which had 1995 billings of about $23.8m, according to Advertising Age figures, handles the Argentina accounts for U.S.-based retailer Wal-Mart Stores and Sadia, one of Brazil's leading meat companies. Tapsa's billings in 1995 were $229m (Advertising Age).

Copyright November 1996, Crain Communications Inc.

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