Argentine creative named head of DDB Argentina

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BUENOS AIRES-- DDB Worldwide, Buenos Aires, has poached Rodrigo Figueroa Reyes from Pragma/FCB to become its president and executive creative director, according to Darryl Lindberg, president of DDB Latin America.

Mr. Figueroa Reyes, who served as a judge at Cannes last year, has been executive creative director at Pragma/FCB since 1997.

DDB Argentina was created early this year following an equity buyout of Rainuzzo DDB. With 1999 billings of $35 million, clients include Clorox, Danone, Ekono, American Airlines, Johnson & Johnson, Compaq Computer Corp., Michelin, Mitsubishi, Panasonic and ING.

DDB Latin America's regional clients include McDonald's Corp., American Airlines, Mobil, Compaq Computer Corp., Spain's Telefonica and Italian dairy marketer Parmalat.

Copyright February 2000, Crain Communications Inc.

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