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Published on .

(July 19, 2001) -- Media and marketing research company Arbitron reported its first earnings as an independent company today, after spinning off from Ceridian Corp. in March.

Net income for the second quarter was down 41% to 4.7 million from $8 million a year ago, on revenue of $50.3 million, a 10% rise over $45.7 million in the second quarter of 2000.

Arbitron attributed the income decrease to increased spending on its Webcast measurement system and Portable People Meter initiative, a new TV and radio audience measurement method that's being tested, in addition to debt initiated with the separation from Ceridian.

Earlier this month, Arbitron entered the radio network sector with the acquisition of Statistical Research Inc.'s RADAR ratings service for $25 million, payable over two years. -- Cara Beardi

Copyright July 2001, Crain Communications Inc.

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