ARM & HAMMER ORAL CARE LINE GETS $35 MILLION CAMPAIGN

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(July 30, 2001) -- Church & Dwight Co. is backing Arm & Hammer Advance Breath Care -- a line of toothpaste, mouthwash, mints and gum that claims "three-hour power" -- with $35 million in marketing support that breaks in late September. Ads, expected to include TV and print, are handled in-house. Jack Neff

Copyright July 2001, Crain Communications Inc.

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