Citizens, which tapped Arnold in February for its New England work, last year spent $5.8 million on measured media for its consumer services, according to Taylor Nelson Sofres' CMR. When Arnold won the account, billings were estimated to reach as much as $50 million this year. To avoid a conflict, Arnold resigned the $30 million PNC Bank account, which it had since 1999.
Citizens is owned by Royal Bank of Scotland Group. PNC is owned by PNC Financial Services Group. -- Hillary Chura
Copyright July 2001, Crain Communications Inc.