(June 21, 2001) -- Brown-Forman Corp. has named Havas Advertising's Arnold Worldwide, St. Louis, as agency of record for Southern Comfort, its second top-selling brand. Its "Spirit of New Orleans" campaign could break toward the end of the year. The agency, formerly independent Simmons Durham, handles the advertising for Brown-Forman's Jack Daniel's and Glenmorangie single malt Scotch. Southern Comfort advertising had been handled by ID8, Los Angeles, on a project basis. -- Hillary Chura
Copyright June 2001, Crain Communications Inc.