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ARNOLD ST. LOUIS AGENCY OF RECORD FOR SOUTHERN COMFORT

Published on .

(June 21, 2001) -- Brown-Forman Corp. has named Havas Advertising's Arnold Worldwide, St. Louis, as agency of record for Southern Comfort, its second top-selling brand. Its "Spirit of New Orleans" campaign could break toward the end of the year. The agency, formerly independent Simmons Durham, handles the advertising for Brown-Forman's Jack Daniel's and Glenmorangie single malt Scotch. Southern Comfort advertising had been handled by ID8, Los Angeles, on a project basis. -- Hillary Chura

Copyright June 2001, Crain Communications Inc.

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