The judges were stingy with golds, awarding only 14. Team One, El Segundo, Calif., went home with seven golds for its Lexus work. Among the other gold winners: BMP DDB, London, for a European VW TV spot called "Heaven;" Publicis & Hal Riney, San Francisco, for Web work on the upcoming Saturn Vue sport utility; TBWA/Chiat/Day, Marina Del Rey, Calif., for a Nissan print ad honoring the late golf pro Payne Stewart; and Critical Mass, Calgary, Alberta, for a Mercedes-Benz Web promotion as part of the new C-Class launch.
The agencies of Detroit carmakers generally fared poorly, although Campbell-Ewald, Warren, Mich., took home four silvers for its Batman ads for General Motors Corp.' OnStar Division.
Copyright January 2001, Crain Communications Inc.