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Arnold wins $90 mil Monster.com acc't

Published on .

Monster.com selected Arnold Advertising, Boston, to handle its $90 million account. Arnold beat out a group of contenders including incumbent Mullen, Wenham, Mass.; BBDO Worldwide, New York; and Wieden & Kennedy, Portland, Ore. Monster.com was seeking an agency that could accommodate accelerated growth at the Maynard, Mass.-based jobs dot-com, said executives close to the review. Monster.com recently launched operations in Europe.

Copyright September 2000, Crain Communications Inc.

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