Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Re: the Forum article on "trendy graphics" (AA, Jan. 10): Linda Fitzgerald was disappointed in the graphics of her "carefully sculpted words and paragraphs" because she only did half the job. The more important part of the job would have been to work together-in person-with the art director.

By sweating out a solution together and creating the perfect execution together there should be harmony between copy and graphics.

Don't blame a disappointment on a typeface or letter spacing. If it solves the problem brilliantly, chances are there is a partnership behind it-creating it and loving it.

Bill Mostad

Mostad & Co.

Weston, Conn.

Most Popular
In this article: