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Published on .

Seduction is the theme of new spots from Levi Strauss & Co. breaking Aug. 16 for back-to-school. In one, an artist and friend roll around on a canvas, smearing red paint over themselves. The ads -- tagged "Opt. for the original." -- are from TBWA/Chiat/Day, San Francisco and Playa del Rey, Calif., and will run on Fox, UPN and the WB season premieres plus other network and
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